Hello! I'm Kaylene, a designer + illustrator
branding · graphic design · illustration
BRAND IDENTITY · GRAPHIC DESIGN · ILLUSTRATION
Under the National Student Advertising Competition I designed character icons, mockups, and the plans book for Indeed's comprehensive marketing plan, focused on the concept of "Job Just Right," targeting Gen-Z audiences through various media channels.
GRAPHIC DESIGN · SOCIAL MEDIA · BRANDING
As a marketing + social media intern, I designed the graphic assets and developed the brand identity for the upcoming recruitment season. Collaborating with another designer, we utilized programs such as Figma and Procreate to create various materials.
DECKING · SOCIAL MEDIA
This project included designing a new deck for Poshmark as well as coming up with new UGC marketing strategies for short form content on TikTok. The project scope went into video production and market research analysis of competitors and user preferences.
LUVDRUNK came to life as a personal project that revolved around the process of brand conception, incorporating branding basics, graphic design principles, and personalized assets reflecting my personality, from initial ideation to final mockups.
I created digital illustrations featuring accomplished women in STEM, portrayed through classical portrait paintings in a digital gallery. This ongoing project aims to present accessible STEM concepts, and future plans involve collaborating with fellow IGI graduates.
BUSINESS STRATEGY · UI/UX · DECKING
I designed slide decks to represent Checkr's brand, focusing on developing best-in-class acquisition funnels and evaluating Checkr's value proposition. The goal was to optimize self-service customer growth efforts and identify areas of improvement in the current acquisition funnel.