Hello! I'm Kaylene, a designer + illustrator
branding · graphic design · illustration
BRAND IDENTITY · GRAPHIC DESIGN · ILLUSTRATION
Under the National Student Advertising Competition I designed character icons, mockups, and the plans book for Indeed's comprehensive marketing plan, focused on the concept of "Job Just Right," targeting Gen-Z audiences through various media channels.
GRAPHIC DESIGN · SOCIAL MEDIA · BRANDING
As a marketing + social media intern, I designed the graphic assets and developed the brand identity for the upcoming recruitment season. Collaborating with another designer, we utilized programs such as Figma and Procreate to create various materials, including flyers, social media posts, stickers, and other promotional assets.
BUSINESS STRATEGY · LAYOUT DESIGN
I designed slide decks to represent Checkr's brand, focusing on developing best-in-class acquisition funnels and evaluating Checkr's value proposition. The goal was to optimize self-service customer growth efforts and identify areas of improvement in the current acquisition funnel.
LUVDRUNK came to life as a personal project that revolved around the process of brand conception, incorporating branding basics, graphic design principles, and personalized assets reflecting my personality, from initial ideation to final mockups.
I created digital illustrations featuring accomplished women in STEM, portrayed through classical portrait paintings in a digital gallery. This ongoing project aims to present accessible STEM concepts, and future plans involve collaborating with fellow IGI graduates.
SPREAD LAYOUT · GRAPHIC DESIGN
I curated the cover and inner illustrations, along with crafting the written pieces, for Interlude: The Zine. Using muted green tones to highlight inner illustrations as well as handwritten typography, I wanted to connect our work to the readers through the use of various mediums.